Tennis Takes the Lead in Sports Betting 2025

A recent trends report highlights tennis as a major player in the sports betting industry, securing the #5 spot in overall type recognition and ranking #2 for live betting in both the UK and the USA.

Key Insights:

🎾 Live betting dominance – A staggering 90% of tennis wagers are placed during matches, as bettors capitalize on real-time game dynamics.
🎾 Men’s matches lead the market – With their longer duration, 60% of bets focus on men’s tennis.
🎾 Women’s tennis on the rise – The growing presence of emerging female stars is set to drive higher engagement and reshape betting trends.

For sportsbook operators, integrating white-label sportsbook software is key to tapping into this expanding market. A robust solution allows brands to offer dynamic live betting, player-friendly interfaces, and seamless odds adjustments, ensuring they stay ahead in the evolving landscape of tennis betting.